The CX and customer journey mapping blog

Explore our customer journey mapping blog for actionable how-to articles, in-depth customer experience insights, and the latest company updates.

Unlock CX ROI: 5 easy wins

Customer Experience Management (CXM) emphasizes that everything an organization does contributes to the customer experience. This includes the messages used across various...

Six CX financial metrics

Organizations often settle for NPS as a comprehensive assessment of customer satisfaction, but CX work is more complex. Linking CX efforts to...

How to use a journey map

The value and potential of your journey maps depends on how you use them. Custellence lets you design great-looking professional customer maps...